Putting Social Media to the test: Face-to-face vs. Online
Posted by David Hablewitz
Which delivery method do you think has the greatest impact: Face-to-face, telephone, or online? Certainly face-to-face allows you to deliver the most personal message, but the web allows for a much broader reach. Phone calls are somewhere in between. So here is the challenge…
I am a firm believer in charity. I feel it is important to give back to the community. Over the years I have been helping with the YMCA Partners With Youth (PWY) campaign. This fund provides scholarships to families in need so their kids can participate in activities like swimming lessons, summer camp, or after school care. We get to help kids of single parents, parents who have lost their jobs, or many other financially stressful conditions. I know of one kid in particular who was quite a truant, always getting into trouble and usually dragging his friends into it too. One year, thanks to the PWY program, he was able to attend a leadership summer camp. Not only did it get him off the streets, but it brought out his natural leadership abilities. He ended up becoming a camp counselor and a positive influence on many more kids. It’s all about paying it forward.
In years past, during the month of February, I have spent my Wednesday evenings in a conference room at the Seattle Times building across the street from the Northshore YMCA with dozens of other volunteers making calls to friends, family, past donors and even complete strangers, asking if they would like to donate. We work as teams of about 10 people each, in a friendly competition to see which team can raise the most pledge money. The room is filled with energy as everyone makes campaign calls from their cell phones. Honestly, this is tough work. Very few people feel comfortable making cold calls to strangers and asking for money. I will admit, as outgoing as I am, this is especially difficult for me. I can stand in front of an audience of 1000 people to give a presentation, but it’s all I can do to make these phone calls knowing most people will reject you and some will be downright rude. I found myself at times hoping no one would answer the phone.
So this year I’m trying a different approach. It’s time to put social media to the test to see if I can reach more people in a more comfortable way and make a bigger impact for the kids via my online presence than I would making phone calls. I think this will work well because there is no pressure. People can take their time to think about it, they can give as much or as little as they want. If you would like to help, please visit the donations page for details. If you don’t want to donate, but you would still like to help, please share my message with your online connections so others will hear it and possibly donate.
It’s the power of small contributions by many people. I donated $100 myself. For some people, $10 is all they can afford to give. Others donate $500 or more. But even if it’s only $1, that’s fantastic. It moves us a step closer to the goal. Many employers will match your gift, effectively doubling your donation. Many people opt for the monthly draft contribution method so they can painlessly turn a small donation, like $5/month for 10 months, into a big donation of $50. (If that is something you want to do, just send me an email at email@example.com and I can have the YMCA staff will set that up with you. The donor website can’t handle that type of payment.)
So please take a moment to check out my donation page at the YMCA website, read more about how this campaign has helped change kids’ lives, and make a pledge and/or share the link on your favorite social media website.
Posted on February 14, 2013, in Marketing, social media and tagged charity, community, Partners With Youth, social media, YMCA. Bookmark the permalink. Comments Off on Putting Social Media to the test: Face-to-face vs. Online.
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