Daily Archives: May 27, 2011
Check out the banner ad in this screenshot of a youtube video. It was served up to me by Google while I was watching a whitewater video on youtube.com.
Could this be part of a REAL advertising campaign showing a REAL product?! It isn’t exactly obvious what in the ad what the product is or does, but it’s getting the Lotus brand in front of people. Hopefully the ad selector doesn’t just show it to people who already know Lotus.
Don’t get too excited about one ad, It’s like one raindrop. But as we whitewater kayakers know, with enough raindrops, a little creek can be turned into a fun, raging river.
Kudos to those responsible.