Binary Tree no longer does migrations to Lotus Notes (almost)
I just happened to notice a job ad for Binary Tree posted on LinkedIn.com. Here is an excerpt:
Binary Tree is a leading provider of software for migrating enterprise messaging users and applications to on-premises and cloud-based versions of the Microsoft platform. Since 1993, Binary Tree and its business partners have helped over 5,000 customers around the world to migrate more than 20,000,000 email users. Binary Tree’s suite of software provides solutions for migrating from Exchange 2003/2007 and Lotus Notes to on-premises and online versions of Exchange and SharePoint. Binary Tree is the preferred vendor for migrating to the Microsoft cloud. Binary Tree is represented by business partners worldwide who provide specialized services and a proven methodology for guiding customers through complex transitions. Binary Tree is a Microsoft Gold ISV Partner, an IBM Premier Business Partner, and was a finalist for Microsoft’s 2010 Notes Migration Partner of the Year award. Binary Tree is headquartered in the New York metropolitan area with international offices in London, Paris, Stockholm, Singapore, and Sydney. For more information, please visit us online at http://www.binarytree.com.”
In this ad as well as their website, you will notice there is no longer any mention of using their products and services to migrate toward Lotus Notes or LotusLive. A few years back at Lotusphere I suggested that IBM acquire Binary Tree and make it a part of the IBM offering to de-emphasize migrations away from Notes while promoting migrations toward it. Even if IBM had little to gain in the acquisition, it would have stymied their aiding migrations toward Exchange. Companies often do this just to keep patents out of the hands of their competition. This technique was also heavily used by the great college football coach Paul “Bear” Bryant in his achievement as the winningest head coach ever. He would give a scholarships to every good player he could find because he would rather have them sitting on his bench doing nothing than being on the field playing for the other team.
Based on this info I expect there is no shortage of work for Binary Tree.
Ironically, much of Binary Tree’s early success came from Lotus Notes tools and from migrating companies TO Lotus Notes. Mind you I’m not complaining. In a strange twist of fate, it is those very migrations that are now keeping me quite busy.
The following image shows their solutions offerings. Notice that for Lotus customers it lists migrating to Microsoft solutions. But under Microsoft customers it also only lists migrating to various Microsoft solutions.