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What do Apple, Twitter and Facebook all have in common?


appletwitterfacebook                    linkedin

IBM is doing some interesting things to blur the line between consumer and business computing and the pace they are moving at has accelerated like a Mad Max roadster on nitro.  In the past year they have joined forces with Twitter, Facebook, and most notably, Apple.  The partnerships all bring together complimentary products and services. The venture with Apple, in particular, is worth paying attention to. Apple has virtually no formal enterprise solutions, yet they still dominate the business world with mobile devices. IBM on the other hand, has MobileFirst, their set of mobile solutions for business.  Meanwhile, IBM  has no mobile or desktop hardware and OS, so it must rely on other vendors to provide that foundation. Combining the solutions from Apple and IBM makes for a compelling case against against Microsoft and Google. The one partnership that seems to be missing is LinkedIn.

Add to these partnerships with consumer-focused companies, IBM is doing some consumer focus of its own. They have just released IBM Verse, a new online email application intended to compete with the likes of Hotmail and Gmail, at least to get consumer adoption, with the intentions that it will become the first choice for business too.  While Verse is in the early stages, a steady stream of features are being added on a weekly or monthly basis.
All of these signs lead me to believe that after all these years of analysts and business partners urging and pleading, IBM finally recognizes that it needs to win the consumer first in order to win the business.
They have stepped up their marketing efforts at the same time, which is a treat for business partners.  Who knew that for several years now IBM has posted the largest revenue of  cloud services? (even over Amazon Web Services)
Yes, they still have work to do in marketing their web services.  Often I give demonstrations of IBM Connections Cloud, an ecosystem of software services comparable to Microsoft Office 365 and Google Apps for Work, and I always get several people in the group asking “Why are they keeping this a secret?”

One final step IBM is taking is in making their solutions more attractive to small business, not just enterprise-scale organizations. Their solutions make a powerful case for businesses of all sizes now. I think the next year is going to be game-changing for IBM.  The surveys from 3 years ago are actually proving out.  IBM is proving why it was named one of the Four Horsemen of technology companies.

IBM partners with Twitter
IBM partners with Facebook
IBM expands partnership with Apple

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iSecurity hole is not so good. This wouldn’t happen with a BlackBerry.


Be wary of using your iWhatever on public networks until the patches are made.  The scary part is not knowing how long the “bad guys” have been exploiting this.

http://www.huffingtonpost.com/2014/02/24/apple-security_n_4847109.html

For all the bad rap BlackBerry got for their product, one thing that they never compromised on was security.  From device, through the phone carrier, through the BB data center, over the Internet, and to your company’s mail server.

SmartCloud leads IBM to dethrone Microsoft on CNN’s “Four Horsemen of Tech” list


The times, they are a’changin’!  In the shifting sands of technology, IBM is proving to be the Rock of Gibraltar.

CNN Money just conducted their annual survey of technology and investment experts to determine which 4 technology companies are the best investments in the industry.  Apple, Amazon, Google, and IBM are what they describe as “The Four Horsemen of Tech”.

Microsoft and Dell are no longer on that list.  And as recently as 2 years ago Research in Motion might have been expected on that list.  The CNN article describes the changing of the guard is due to the shift from PCs to mobile and cloud solutions.  I think it goes deeper than that.

Apple, Amazon, and Google are all following the same track that led Microsoft to its fame and glory days by riding the fast-but-fickle success opportunities provided by the consumer market.  They are simply the latest fashion trends.    In this list of top performers, IBM is the dark horse, being the only one not involved in consumer products whatsoever.  They also just celebrated their 101st birthday this year.  Coincidence?  I don’t think so.

Rides on the consumer wave are relatively short.  Google is 16 years old, Amazon is 18 and Apple is 36, though Apple’s great surge came in the last 6 years starting with the introduction of iOS.  For reference, RIM and Dell are 28 years old  and Microsoft is 37 and they are already declining.  They too, based their success heavily on consumer products and are now feeling the consequences.  Yes, RIM’s BlackBerry is intended to be a business tool, but it is a consumer device first and foremost.  It is considered even more personal than a personal computer (PC).  One might argue that Microsoft also makes software for business, but their primary focus has always been on consumers and their foray into the business product market has depended on consumer-driven brand recognition.  Also, because many of their products service both business and consumer needs, they are driven by consumer markets.  (See RIM.)

Similarly, the focus that led 3 of the current Four Horsemen to their place in the lineup has a consumer emphasis: mobile devices and advertising.  Apple’s iPhone and iPad redefined mobile.  Google has Android devices and search (advertising).  Amazon is into selling (and advertising) along with the Kindle for a mobile presence.  All of them are also dabbling in cloud services for businesses.  Then there is IBM, the seasoned veteran of business solutions.  What makes them part of this leadership crowd?  I isn’t just for their SmartCloud solution,    I think it is the fact that they have stayed true to their earliest beginnings.  Unlike all of the other players, IBM has focused their attention, with laser beam precision, on the proven stable base of the business market.: They provide business solutions for businesses.  IBM has resisted the temptation to cross the line into the consumer market, even at the urging of experts and loyal customers who pushed to have Lotus Notes repackaged for consumers.  Doing so in the short term would certainly win consumer approval and thus fend off the consumer-led push for the Microsoft Outlook mail client to be used at both work and home.  But that would have forced IBM to chase the whim and fads of consumers rather than staying focused on long-term needs of businesses.

When it comes to technology, IBM is all business.

I predict we will see a rise and fall of all 3 of the consumer-driven horsemen in CNN’s list, replaced with 3 new ones as the what’s-hot list changes.  I also predict that IBM, with it’s exclusive commitment to serving up business solutions, will continue to stand at or near the top as it has for decades.  For consumer products, you shouldn’t care.  But for your business, it matters.

Apple Dominates In Seattle With 81% Mobile Market Share


I have been extremely busy lately, spending much of my time working on preparing for the Project Management Professional (PMP) certification exam (which I passed on Friday!), taking a class on entrepreneurship and small business management, and working on applying this knowledge in a practical way, at the sacrifice of my blog and sleep. But I thought I would take a quick break from my break to drop a few links for my MacFriends and to illustrate just how much this region is just like everywhere else when it comes to computer preferences.

Apple iOS Dominates Even In Seattle With 81% Market Share For Mobile Web Browsing

If you recall back in November 2010, I posted this article on the grand opening of Microsoft’s store here in town.  Well Apple responded by moving their store to a much larger space and in a dominating position upstairs from the Microsoft store. The first picture in my article is actually taken from what is now the view from the front of the Apple store looking down on the Microsoft store. Check out these articles. I will get some photos posted sometime when I find time.

Apple to move Apple Store Bellevue Square, double its size, cast shadow over Microsoft’s copycat store

Apple Digs at Microsoft With Bellevue Store Relocation

Now back to my studies.

Cheers,
-David, PMP

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