Posted by David Hablewitz
I have posted several times explaining how Seattle is not as Microsoft-centric as outsiders have convinced themselves. But I think this story really makes the point.
Yesterday I attended a free workshop about using WordPress for your blog presented by Bob Dunn who is quite savvy on the subject. The event was directed exclusively toward members of Biznik, a social media website where entrepreneurs and small business owners can network and share ideas.
Bob’s WordPress workshops are always filled to capacity with 35 people. In the past I didn’t give much notice to all of the people taking notes with Macs because I’ve grown used to seeing Macs so much in my classes at Bellevue College. But this time it finally dawned on me: where are all the PCs? Looking around the room I counted the following being used to take notes:
Also Bob was presenting on a Mac.
the rest were using paper.
That’s a 12:1 ratio in favor of Apple products. In Seattle. You know, Microsoft’s headquarters?
These are not just students or individuals doing this in their free time. All of the attendees here are entrepreneurs and small business owners who are heavily involved in social media. Just imagine the potential of this market for business software WITH NO COMPETITION FROM MICROSOFT.
Wait, it gets better. During the break, I chatted with the woman next to me. Her name is Viv and her company works with patients recovering from brain injuries. She had a Mac. I told her that I work with Lotus software. “Oh, I remember Lotus Notes” she said. “I used to use that at a company I worked for some years ago. I wish I had it for my email now.” She was using Mac mail. She was surprised to hear that Notes also works on the Mac. We talked about the widespread use of Macs at the workshop and she mentioned that at her last job the company used Macs exclusively. (Did I mention that the company is right here in Seattle?)
So where am I going with this? To Lotusphere, of course. In search of a plan of action to help provide this group of business and social media-savvy people in Seattle with the high quality software they demand.
The most amazing and relevent presentation ever posted on slideshare.net about effective use of Social Media
Posted by David Hablewitz
I was going to slideshare.net to post a presentation of my own when I happened upon this presentation about storytelling and social media. It was appealing from the very first slide. Having just finished a college level, 5 credit-hour course on digital storytelling, I have a new perspective on this topic.
Storytelling is an important part of getting people to hear your message. Whether you sell Lotus software to the people in the business world, give presentations at Lotusphere, write a blog, or just have a linkedin profile, understanding this topic will have a huge impact on getting the results you seek.
There are actually two things to note about this presentation.
1. The style and structure of the slides. Visually appealing, Very few words, yet it yields a powerful message.
2. The content of the presentation. The message it contains.
As you sit through hours of sessions at Lotusphere and view their presentations, ask yourself how their presentations could be enhanced by incorporating the style of this presentation and the storytelling techniques it describes.