Blog Archives

Slideshare: 5 Tips for presenting to Executives


Everyone is a salesperson. Understanding this one fact could have the biggest impact on your career advancement.

Check out this article and short slideshare presentation on presenting to executives.

Whether you know it or not, whether you want to be one or not, you are a salesperson.  Don’t think so?  Ever had a job interview?  You were selling yourself.  You might find yourself in a meeting discussing a new project.  You had to sell your idea or opinion.  How about at home where you need to convince your partner the family needs a new car?  Shoppers coming to visit your garage sale?  Yes, even though your official title may never come close to salesperson, everyone finds themselves in situations of selling on a regular basis.

I think I.T. professionals are particularly challenged by this.  We are accustomed to working with computers.  They are predictable.  As Spock would say, “pure logic”.  So dealing with the unpredictable nature of people can be frustrating.  If you fit this description, set your Javascript manual down for a few weeks and pick up a book on marketing.  You might be surprised that there is actually logic to the concepts.

There are two books I particularly like that cover this subject: Influence: The Psychology of Persuasion by Robert Cialdini and Neuromarketing: Understanding the “Buy Buttons” in your Customer’s Brain by Patrick Renvoise and Christophe Morin. (Terrible title, but great book).  These books combined have a wealth of insight.  These books and slideshare on the topic will help you understand where executives are coming from and how to give them the information they need in a manner that will maximize your impact and value.

Advertisements

The most amazing and relevent presentation ever posted on slideshare.net about effective use of Social Media


I was going to slideshare.net to post a presentation of my own when I happened upon this presentation about storytelling and social media. It was appealing from the very first slide. Having just finished a college level, 5 credit-hour course on digital storytelling, I have a new perspective on this topic.

Storytelling is an important part of getting people to hear your message. Whether you sell Lotus software to the people in the business world, give presentations at Lotusphere, write a blog, or just have a linkedin profile, understanding this topic will have a huge impact on getting the results you seek.

There are actually two things to note about this presentation.
1. The style and structure of the slides. Visually appealing, Very few words, yet it yields a powerful message.
2. The content of the presentation. The message it contains.

As you sit through hours of sessions at Lotusphere and view their presentations, ask yourself how their presentations could be enhanced by incorporating the style of this presentation and the storytelling techniques it describes.

%d bloggers like this: